Brand, Digital Citizenship, Mass Media, Social Media Marketing, Transmedia

The Future of Social Media

dg9irgjv0aefdun
Image by: @adra21

The future of social media is uncertain. Lately there have been indicators that it may be bleak in the short term. Companies like Facebook, Twitter, Google and YouTube have been moving toward the slippery slope of censoring individuals based on their political and religious affiliations. Engineers and CEOs have been on record admitting that they use tactics like shadowbanning which effectively blocks people from being able to see posts that the corporations thought police don’t want people to see without the person or group even knowing that others can’t see their posts. Despite these dangerous practices, I’m optimistic about the future of social media. The nice thing about company policies is they tend to produce the Streisand Effect. It’s quite possible that it may lead to a much-needed Internet Bill of Rights to protect individuals from corporations and governments. Because these monopolies have chosen this route, other platforms have been built based on the principals of free speech and are rising rapidly in popularity. This year is the first time Facebook is facing major decline in new users which is a good sign. It means people are determined to think for themselves instead of being forced to think a certain way by propaganda echo chambers.

 

I would recommend that anyone who wants to do business on social media start with having a blog. Having a social media presence had many benefits but one major downside. The content you share on them belongs to the social media company in a sense. You still own the copyright to all your content but one thing to take into consideration is that nothing lasts forever. When a social media platform is discontinued you lose the content that you posted to that site. A blog is pretty much your own site and is much less likely to be discontinued in the way social media companies rise and fall with popularity. The best thing about a WordPress blog is that you can share your blog posts with several different social media platforms at once. It’s an excellent way to reach several different audiences.