Brand, Fine Art, Gallery, Graphic Art, Paintings, Photography, Sculpture, Social Media Marketing, STE(A)M, Transmedia, Video

Community Building Through Events

I find pop up galleries interesting. Communities of interest also enjoy these types of events. They’re great for meeting and collaborating with other artists while sharing your collective passion with communities. It’s a great way to bring artists, art lovers and art collectors together in one place at the same time. The nice thing about pop up galleries is that they are only available for a limited time, so it creates more of an event than a typical gallery experience.

The purpose of a press release is to make an announcement. It’s a way of targeting potentially interested individuals or groups and prompt their engagement. Press releases are typically used to announce an event. I recently released a teaser for an event in the form of a short press release. My intent was to float the idea out to communities of interest to see who would like to show their art and who would like to attend. I’ve already received several great responses to the idea of continuing the STEM to STE(A)M Pop-Up Gallery.

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When I piloted my first event for my Honors Capstone Project I was unaware of how it would impact others or if anyone would even show up. After all the hard work I put in to get this event into place and design every detail so that it would succeed I had no idea what to expect until it happened. I was completely new at event planning so when I began to set up the tables and people who knew about the event showed up to help I felt reassured. After setting up the tables the artists began to arrive with their amazing work. It was so awesome to see their excitement to be part of the event. Finally, when the guests walked in and started to look around I remembered a phrase my mentor always emphasized “DON’T PANIC!” Once I saw the smiles on the faces of everyone enjoying the beauty those artists delivered, and the pride on the artists faces, I felt the reward of my efforts. I look forward to another successful pop-up gallery this spring.

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Ceramics, Fine Art, Gallery, Paintings, Photography, Sculpture, Social Media Marketing, STE(A)M, Transmedia, Video

STEM to STE(A)M ROUND 2

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Due to popular demand, it’s back! I’ve heard from several people including artists who were unable to participate in last year’s event that they would like to have their work featured in the next student pop up gallery. Even faculty members have expressed interest in continuing the format I developed for my Integrated Studies Honors Capstone Project. Pending ASC approval, I’ll be hashing out the details over the next month to feature student artwork once again to launch Peninsula College’s Annual Art Week. If you’re a student at PC, comment below or email me corycastillon@protonmail.com if you’d like to participate in this unique opportunity to share your artwork with other students and the local community. If you’re a Peninsula College Alumni or a member of the local community like and leave a comment if you’re interested in attending the event.

Brand, Digital Citizenship, Fine Art, Mythology, Sculpture, STE(A)M, The Hero's Journey, Transmedia

Storytelling & Duality

Stories enrich our lives. They teach us, inspire us, entertain us and connect us to one another. The notion of storytelling is what reflects on the past, records the present and projects the future. We can’t escape our nature and affinity for telling stories. It’s how we know who we are and what we strive to become. This method is documented thoroughly in the formula known as “The Hero’s Journey.” At its core, there is a problem, reaction and ultimately a solution. The story connects us all through the ages. It’s essentially the origin of the notion of good vs evil, hero vs villain… Duality to put it simply.

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The Principal of Polarity

Technology has made it possible for everyone to tell their stories. Stories of epic heroism have been shared with the world via internet connection as have stories of frightening horror and stupidity. As opposed to past ages, so long as we can assume, humanity has never had the capability to share stories as widely as it can now. One story that has always struck a chord with me is that of the Alien franchise.

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While HR Giger has had a massive influence on my artwork, the franchise he contributed his visual style to has had an epic story that’s assisted in shaping the lense in which I see through. We as humans are facing some serious issues which need to be addressed yet society seems more concerned with the wasted chromosomes of the Kardashians.

Brand, Fine Art, Social Media Marketing, STE(A)M, Transmedia

Community Engagement & Marketing Art

I like to learn from people who are familiar with the seemingly abstract world of the Arts, especially the ones who are savvy in the business department. Art is a tricky career to navigate because it truly is what you make of it. Most artists aren’t as savvy in the art of business as they are fine art. Some artists are great at hustling their wares on the street corners of the Pike Place Market, while others find their monetization in prestigious galleries and private collections of the rich and famous. Finding your place in the art world is so difficult for many “starving artists” because the field is so diverse, and they simply know how to make their work but lack the knowledge of how to market it. I’ve found this to be the case with many products to be honest, but none as much as art.

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One year for Christmas I received a painting from my mom who got it from a street artist in Mexico for $20. It really made this point clear to me because it was so amazing and so beautiful it had to be worth more as it was an original. That wasn’t the case because the artist defined his price and what his work/time was worth by the way he marketed himself. Handing out fine art to buy dinner on a street corner seems very sad in many cases but it’s why I was always so reserved about letting my work go for any price. It’s a valuable part of me and I want it to sell for more than the price of a dinner at a fast food restaurant. This is why I follow people like Carolyn Edlund AKA ArtsySharkAlyson B Stanfield AKA ArtBizCoach, and College Art Association or CAA.

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I’ll also mention that marketing is not the only thing that adds value to art. One major factor in the value of a piece is by its contribution to the marketplace of ideas. There’s definitely more to art than beauty. One great example of this is that of José Guadalupe Posada. According to Wikipedia “José Guadalupe Posada was a Mexican political printmaker and engraver whose work has influenced many Latin American artists and cartoonists because of its satirical acuteness and social engagement.” A late family friend was kind enough to gift this amazing original to me about a decade ago. Another close friend was so inspired by it that he had it converted into a tattoo. Art truly is transcendent.

3D, Brand, Ceramics, Fine Art, Graphic Art, Photography, Sculpture, Social Media Marketing, STE(A)M, Transmedia

Sharing My Artwork

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As an artist I put a lot of time, sweat, tears, blood and bone (literally) into my work. Nothing makes me feel more complete then the process of breathing life into a new creation. I don’t make the same piece twice and they all have their own personalities while reflecting a part of mine. Each with its own name, color palette, idea behind its conception and purpose for existing, they all comprise a larger body of work and a compete picture of the power of 3 (Mind, Body and Spirit)

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Find more of my work and connect with me at the following locations:

Twitter

Gab

Behance

Pinterest

My Website (Under Construction)

 

Brand, Ceramics, Fine Art, Gallery, Paintings, Sculpture, Social Media Marketing, The Hero's Journey, Transmedia

Return on Investment (ROI)

I think of my art as a piece of my soul. How much would you sell your soul for? Personally, I would never sell mine. I hate the notion of attaching dollar signs to my artwork because it truly is priceless. How do you price the remains of a human?

I suppose you could place medical value such as a liver replacement for a transplant patient. That could be tens of thousands of dollars depending on the procedure. However, I’m not selling organs. I’m selling memorials to people who have lost loved ones.

The average cost of a funeral is astronomical. A block of stone as a memorial alone could total $10,000-$50,000 + easily. The way I see return on investment is quite different than dollar signs. I seek the solace of loved ones who have lost someone close to them. I want them to find peace in my creation. They need to know that the one they love still exists and is part of “The All.” I want them to be able to look at the painting or sculpture I create for them and be comforted by the knowledge that their father or mother or sister or brother or daughter or son or husband or wife still exists on another plane and is still with them forever and always. I define success as the ability to comfort people in the most difficult challenge we must all eventually face, death.

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