3D, Brand, Digital Citizenship, Fine Art, Graphic Art, Mass Media, Photography, Sculpture, Social Media Marketing, STE(A)M, The Hero's Journey, Transmedia, Video

Online Communities of Artists

The most informative content that I adapt to my process almost always comes from the inspirational people I follow online. There are thousands of great artists sharing their work online and many are putting content out there that is designed to help other artists grow as business professionals. There are some great people I follow on various social media platforms as well as their blogs, YouTube channels, websites and even virtual worlds. Some of them include people like Carolyn Edlund AKA ArtsyShark, Alyson B Stanfield AKA ArtBizCoach, and College Art Association or CAA. These people have amazing content that I learn so much from.

Some of the communities I engage with online include professionals that work for tech companies like Adobe, Autodesk, Unreal and Unity. They have YouTube channels where they share tips/tricks, how to tutorials, information about new features and most importantly live project and portfolio reviews. The folks over at Adobe were even kind enough to review one of my designs via live video feed. They checked out a ferrofluid style page set up I had created as an online store using Adobe XD which I was beta testing at the time. It was great to get their valuable feedback and I look forward to each live feed I manage to come across because it gives me an opening to have my work seen by everyone watching their videos.

For the time being, I’m working as a solo artist, so my cohorts and business partners have yet to be developed. From time to time I do bounce ideas for art projects off my fiancé and friends and their honesty gives me an idea about which projects are worth pursuing. Currently I have a project in the works which will be helping a fellow classmate and well-known blogger (Scott Stokes from Northwest Chefs) curate artwork for a virtual coffee shop he is creating in Second Life called BLACK SHEEP. The place looks great and will be an amazing social hub for people from all walks of life. I’m looking forward to contributing to this project and providing great conversation pieces while people enjoy some digital caffeine and ambiance.

Black Sheep Cafe

3D, Brand, Digital Citizenship, Fine Art, Graphic Art, Mass Media, Photography, Sculpture, Social Media Marketing, STE(A)M, The Hero's Journey, Transmedia

My Story

For as long as I can remember I’ve been a creator. I was always drawing in class when I should have been solving math problems or taking notes in science. There was no medium that was off limits to my artistry. Paintings, sculptures and sketches filled my room growing up. As the years went by, I started to run out of room in my home and office. Eventually it got to the point where I had so much art stacked up that I had nowhere to make more! During my short time studying art at Cornish College of the Arts in Seattle, I remember being taught to be cautious about selling originals so as not to cheapen my collection to a craft as opposed to fine art. This always made me apprehensive about letting my work go. Each piece is a part of me in some way.


After working many years in jobs unrelated to my passion for the sake of paying rent I began to feel as though I wasn’t exercising my strength. Customer service has never been a problem for me, but I was selling other peoples products and not prioritizing my greatest asset, my own artwork. No wonder I wasn’t feeling fulfilled in my career. This really bothered me, so I decided to make some alterations to my direction in life. It was time for a new approach.

2017 Peninsula College Student Art Show 2

With my full dedication and some careful planning, I decided to go back to college, but instead of studying fine art I decided to go after a degree in multimedia graphic design. Graphic artists have increasingly caught my attention as I got older and I began to realize that computers are extremely powerful tools for creating amazing artwork. It was also evident to me that the market place for art is global and that I wanted everyone to see my work. So many sleepless nights and lists of deadlines later, I found myself with great new skills and the ability to market my own artwork online. I even took up photography!


Now art lovers can find me in several major hubs on the internet. I have my own website, a blog on WordPress, a Twitter feed, a Facebook page, an Instagram gallery, a YouTube channel and a portfolio on Behanced. Follow me on these platforms to see the full scope of my creations. From concept development, through process, to final product; see how I do what I do and find out why. My custom prints make great gifts and the originals are true treasures for any collector.


3D, Brand, Digital Citizenship, Fine Art, Graphic Art, Photography, Social Media Marketing, STE(A)M, Transmedia, Video

Call to Action (CTA)

Follow my blog to keep up on my latest endeavors!


Order custom prints and originals from my website corycastillon.com!


Get a personalized signed gift when you buy 5 or more items! *Limited Supply*


Subscribe to my YouTube channel for an exclusive behind the scenes look at my creative process and new projects!


Positive Brand Experience – Blackberry

Brand loyalty is important for companies to achieve not only because of revenue generated by repeat business but it creates highly effective free advertising through brand advocates or customers who have had a good experience with your brand and want to share that with their circles by recommending your brand or even writing an online review in favor of your brand. A company I’ve had a great experience with has been Blackberry. I’ve always enjoyed their products and their unique designs as well as security features. This has resulted in the company earning my respect and repeat business by going back for new products. I have confidence in the quality of their products, so I’ve recommended them to others. As the only smartphone company to feature consistently high levels of security and a hardware keyboard on their devices along with a hub that organizes content, this brand has had no problem standing the test of time while separating itself from its competitors.


At one point, the company almost shut down because they struggled to adapt. As a loyal customer to their brand, I was sad when I heard the news. Fortunately, in the last couple of years the company has restructured itself to become more current and competitive. One of the major ways they did this was by moving away from using its own operating system which did not have access to the apps on Google Play drastically reducing the availability of apps to users, to operating using the android platform. This was the best thing they could have done to improve. They’ve also continued to offer a keyboard for their original base while creating full touch screen models as well to appeal to new customers while competing with brands like Samsung, Apple and LG. Overall, I’ve been happy with their products from when I first started using them in the early 2000’s until now in 2018. That’s a long time to keep a customer so they’re doing something right.

Brand, Digital Citizenship, Fine Art, Graphic Art, Mass Media, Photography, Social Media Marketing, Transmedia

Social Media and Art

When it comes to social media platforms, it’s important to have the right ones for the market you’re trying to target. As a fine artist, a photographer and a graphic artist there are many platforms I can choose from to reach the people I’m looking to interact with. It’s also important for me to maintain a presence on other platforms as well so that the content I produce will be easier for people to locate. For example, while Facebook and Twitter are not specifically created for artists to share their work, most internet users are on these platforms so by being there, my work can reach more people.

All the while, there are platforms created specifically for artists like myself to curate work for presentation to audiences specifically looking for art. Behance, DeviantArt, Pinterest and Instagram are great examples of platforms for artists because they’re primarily visual. Then there are blog sites like WordPress that make it easy to have one central location for artwork as well as information and distribute across multiple platforms with one click using features like IFTTT (If This Then That.) Another place that’s essential for connecting with professionals who are looking for talent of all sorts is LinkedIn because it is created primarily to display a resume for companies.

With that said, I intend on deploying a variety of these tools to engage with my audience, potential buyers and employers. As a painter, sculptor, photographer, mixed media and graphic artist, I’ll be sharing mostly images of my process and artwork however there are times when I need to communicate a message, so WordPress is going to be one of my main assets. I also maintain an official website through Bluehost at corycastillon.com where a more minimalist and polished version of my portfolio can be found. All the while, I’ll be on facebook/twitter to reach larger audiences and Behance/LinkedIn to market to employers while finding inspiration from other artists. And finally, my Instagram profile will be used more for sharing my photography and some behind the scenes images of my studio.