Brand, Fine Art, Gallery, Graphic Art, Paintings, Photography, Sculpture, Social Media Marketing, STE(A)M, Transmedia, Video

Community Building Through Events

I find pop up galleries interesting. Communities of interest also enjoy these types of events. They’re great for meeting and collaborating with other artists while sharing your collective passion with communities. It’s a great way to bring artists, art lovers and art collectors together in one place at the same time. The nice thing about pop up galleries is that they are only available for a limited time, so it creates more of an event than a typical gallery experience.

The purpose of a press release is to make an announcement. It’s a way of targeting potentially interested individuals or groups and prompt their engagement. Press releases are typically used to announce an event. I recently released a teaser for an event in the form of a short press release. My intent was to float the idea out to communities of interest to see who would like to show their art and who would like to attend. I’ve already received several great responses to the idea of continuing the STEM to STE(A)M Pop-Up Gallery.

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When I piloted my first event for my Honors Capstone Project I was unaware of how it would impact others or if anyone would even show up. After all the hard work I put in to get this event into place and design every detail so that it would succeed I had no idea what to expect until it happened. I was completely new at event planning so when I began to set up the tables and people who knew about the event showed up to help I felt reassured. After setting up the tables the artists began to arrive with their amazing work. It was so awesome to see their excitement to be part of the event. Finally, when the guests walked in and started to look around I remembered a phrase my mentor always emphasized “DON’T PANIC!” Once I saw the smiles on the faces of everyone enjoying the beauty those artists delivered, and the pride on the artists faces, I felt the reward of my efforts. I look forward to another successful pop-up gallery this spring.

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Ceramics, Fine Art, Gallery, Paintings, Photography, Sculpture, Social Media Marketing, STE(A)M, Transmedia, Video

STEM to STE(A)M ROUND 2

My Post

Due to popular demand, it’s back! I’ve heard from several people including artists who were unable to participate in last year’s event that they would like to have their work featured in the next student pop up gallery. Even faculty members have expressed interest in continuing the format I developed for my Integrated Studies Honors Capstone Project. Pending ASC approval, I’ll be hashing out the details over the next month to feature student artwork once again to launch Peninsula College’s Annual Art Week. If you’re a student at PC, comment below or email me corycastillon@protonmail.com if you’d like to participate in this unique opportunity to share your artwork with other students and the local community. If you’re a Peninsula College Alumni or a member of the local community like and leave a comment if you’re interested in attending the event.

Brand, Ceramics, Fine Art, Gallery, Paintings, Sculpture, Social Media Marketing, The Hero's Journey, Transmedia

Return on Investment (ROI)

I think of my art as a piece of my soul. How much would you sell your soul for? Personally, I would never sell mine. I hate the notion of attaching dollar signs to my artwork because it truly is priceless. How do you price the remains of a human?

I suppose you could place medical value such as a liver replacement for a transplant patient. That could be tens of thousands of dollars depending on the procedure. However, I’m not selling organs. I’m selling memorials to people who have lost loved ones.

The average cost of a funeral is astronomical. A block of stone as a memorial alone could total $10,000-$50,000 + easily. The way I see return on investment is quite different than dollar signs. I seek the solace of loved ones who have lost someone close to them. I want them to find peace in my creation. They need to know that the one they love still exists and is part of “The All.” I want them to be able to look at the painting or sculpture I create for them and be comforted by the knowledge that their father or mother or sister or brother or daughter or son or husband or wife still exists on another plane and is still with them forever and always. I define success as the ability to comfort people in the most difficult challenge we must all eventually face, death.

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