Brand, Ceramics, Fine Art, Gallery, Paintings, Sculpture, Social Media Marketing, The Hero's Journey, Transmedia

Return on Investment (ROI)

I think of my art as a piece of my soul. How much would you sell your soul for? Personally, I would never sell mine. I hate the notion of attaching dollar signs to my artwork because it truly is priceless. How do you price the remains of a human?

I suppose you could place medical value such as a liver replacement for a transplant patient. That could be tens of thousands of dollars depending on the procedure. However, I’m not selling organs. I’m selling memorials to people who have lost loved ones.

The average cost of a funeral is astronomical. A block of stone as a memorial alone could total $10,000-$50,000 + easily. The way I see return on investment is quite different than dollar signs. I seek the solace of loved ones who have lost someone close to them. I want them to find peace in my creation. They need to know that the one they love still exists and is part of “The All.” I want them to be able to look at the painting or sculpture I create for them and be comforted by the knowledge that their father or mother or sister or brother or daughter or son or husband or wife still exists on another plane and is still with them forever and always. I define success as the ability to comfort people in the most difficult challenge we must all eventually face, death.

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