The Hero's Journey, Graphic Art, Photography, Video, Transmedia, Social Media Marketing, Multimedia

Peninsula College Multimedia Communications – Graphic Design Degree

Multimedia-Communications-Degree

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Brand, Digital Citizenship, Mass Media, Social Media Marketing, Transmedia

The Future of Social Media

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Image by: @adra21

The future of social media is uncertain. Lately there have been indicators that it may be bleak in the short term. Companies like Facebook, Twitter, Google and YouTube have been moving toward the slippery slope of censoring individuals based on their political and religious affiliations. Engineers and CEOs have been on record admitting that they use tactics like shadowbanning which effectively blocks people from being able to see posts that the corporations thought police don’t want people to see without the person or group even knowing that others can’t see their posts. Despite these dangerous practices, I’m optimistic about the future of social media. The nice thing about company policies is they tend to produce the Streisand Effect. It’s quite possible that it may lead to a much-needed Internet Bill of Rights to protect individuals from corporations and governments. Because these monopolies have chosen this route, other platforms have been built based on the principals of free speech and are rising rapidly in popularity. This year is the first time Facebook is facing major decline in new users which is a good sign. It means people are determined to think for themselves instead of being forced to think a certain way by propaganda echo chambers.

 

I would recommend that anyone who wants to do business on social media start with having a blog. Having a social media presence had many benefits but one major downside. The content you share on them belongs to the social media company in a sense. You still own the copyright to all your content but one thing to take into consideration is that nothing lasts forever. When a social media platform is discontinued you lose the content that you posted to that site. A blog is pretty much your own site and is much less likely to be discontinued in the way social media companies rise and fall with popularity. The best thing about a WordPress blog is that you can share your blog posts with several different social media platforms at once. It’s an excellent way to reach several different audiences.

 

 

Social Media Marketing, Transmedia

Social Media Marketing Assessment

This class has helped me hone my business plan. At first, I wasn’t sure what my business would be about. I knew I wanted to make and sell art. I also knew that I wanted to help others.

Through the modules of this class my path forward has been revealed to me. It’s helped me realize that I need a clear vision before I can market it. I’ve been torn in several directions from the beginning. One major aspect is that I want to be able to market my own artwork. I’ve found that having my work placed on several platforms as well as a blog and my website is a good start to that process.

Something very near and dear to my heart is the ability to help others through artwork. My social media marketing class has helped me find a way to make that happen. After creating a piece of art with the ashes of my father, I realized that this is probably something others might want. This has prompted me to offer this type of service to others who have loved ones that have crossed over. Now I can move forward, to create with purpose and give those in tragedy hope for the ones they love and lost.

Social Media Marketing, Transmedia

Social Media Applications Review

Deviant Art:

Deviant Art is a place for artists of all stripes. It allows them to show their work while networking with other artists and art lovers alike. You can create galleries where others can comment, share, favorite and find similar work. This is where all the best artists are. You’re able to categorize your artwork based on medium to make it easier to find for those who are looking for something specific such as paintings, digital art, sculpture etc.

Flickr:

Flickr is a platform primarily for photographers to share their images with the world. While this is an awesome app to share your photography projects, it’s also able to handle video which is great when it comes to recording and sharing your process. It’s useful as a backup for your images so that you don’t lose anything or if you don’t have enough storage on your device for all your images. One great feature is that you can set photos to public or private, so it serves as a backup storage while allowing you to share selective work with others. It helps you categorize your work which can be useful if you have a large library of photography. You’re able to join groups and share your material within those groups.

Behance:

Behance is where graphic professionals display their portfolios for companies to view. Companies post jobs on this platform and can search for the best fit for the job based on their portfolios. This is a great place for graphic artists to search for employers that are a good fit for the services they offer.  One feature I really love about this app is that it allows users to share what programs were used to create their artwork. I enjoy how easy it is to customize the page that you display your projects on. They give you controls that most platforms ignore which offers some agency to the way your art is curated.

Gab:

Gab is the new Twitter. Now that Twitter has been caught with its pants down on a clear witch hunt to ban individuals who express opinions that don’t align with their dogmatic narrative (thanks to Project Veritas), people are being banned and are fleeing in droves to places where they won’t be banned, shadow banned or censored. Gab is the next evolutionary step toward a platform with integrity. It has all the features users love about Twitter, without the libtarded nonsense that most users find repugnant and totalitarian. Best of all, they don’t sell your information to advertisers. You are not a product on this platform, you’re a willing participant.

Minds:

Minds is also under attack for its support for free speech. It’s a lot like a combination of Facebook, Twitter and YouTube all in one however there’s no algorithm to manipulate what you see. There’s also no filter to prevent you from seeing certain content. This is a great platform that will not censor its users because of the views they express or the content they create. What’s great about Minds is that they don’t force their users to comply with their ideology unlike Facebook which removes posts they don’t agree with by labeling them as spammers or twitter which blocks users from seeing certain content that doesn’t fit the narrative of their particular worldview.

Brand, Fine Art, Gallery, Graphic Art, Paintings, Photography, Sculpture, Social Media Marketing, STE(A)M, Transmedia, Video

Community Building Through Events

I find pop up galleries interesting. Communities of interest also enjoy these types of events. They’re great for meeting and collaborating with other artists while sharing your collective passion with communities. It’s a great way to bring artists, art lovers and art collectors together in one place at the same time. The nice thing about pop up galleries is that they are only available for a limited time, so it creates more of an event than a typical gallery experience.

The purpose of a press release is to make an announcement. It’s a way of targeting potentially interested individuals or groups and prompt their engagement. Press releases are typically used to announce an event. I recently released a teaser for an event in the form of a short press release. My intent was to float the idea out to communities of interest to see who would like to show their art and who would like to attend. I’ve already received several great responses to the idea of continuing the STEM to STE(A)M Pop-Up Gallery.

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When I piloted my first event for my Honors Capstone Project I was unaware of how it would impact others or if anyone would even show up. After all the hard work I put in to get this event into place and design every detail so that it would succeed I had no idea what to expect until it happened. I was completely new at event planning so when I began to set up the tables and people who knew about the event showed up to help I felt reassured. After setting up the tables the artists began to arrive with their amazing work. It was so awesome to see their excitement to be part of the event. Finally, when the guests walked in and started to look around I remembered a phrase my mentor always emphasized “DON’T PANIC!” Once I saw the smiles on the faces of everyone enjoying the beauty those artists delivered, and the pride on the artists faces, I felt the reward of my efforts. I look forward to another successful pop-up gallery this spring.

Ceramics, Fine Art, Gallery, Paintings, Photography, Sculpture, Social Media Marketing, STE(A)M, Transmedia, Video

STEM to STE(A)M ROUND 2

My Post

Due to popular demand, it’s back! I’ve heard from several people including artists who were unable to participate in last year’s event that they would like to have their work featured in the next student pop up gallery. Even faculty members have expressed interest in continuing the format I developed for my Integrated Studies Honors Capstone Project. Pending ASC approval, I’ll be hashing out the details over the next month to feature student artwork once again to launch Peninsula College’s Annual Art Week. If you’re a student at PC, comment below or email me corycastillon@protonmail.com if you’d like to participate in this unique opportunity to share your artwork with other students and the local community. If you’re a Peninsula College Alumni or a member of the local community like and leave a comment if you’re interested in attending the event.

Brand, Digital Citizenship, Fine Art, Mythology, Sculpture, STE(A)M, The Hero's Journey, Transmedia

Storytelling & Duality

Stories enrich our lives. They teach us, inspire us, entertain us and connect us to one another. The notion of storytelling is what reflects on the past, records the present and projects the future. We can’t escape our nature and affinity for telling stories. It’s how we know who we are and what we strive to become. This method is documented thoroughly in the formula known as “The Hero’s Journey.” At its core, there is a problem, reaction and ultimately a solution. The story connects us all through the ages. It’s essentially the origin of the notion of good vs evil, hero vs villain… Duality to put it simply.

The-Principal-of-Polarity

The Principal of Polarity

Technology has made it possible for everyone to tell their stories. Stories of epic heroism have been shared with the world via internet connection as have stories of frightening horror and stupidity. As opposed to past ages, so long as we can assume, humanity has never had the capability to share stories as widely as it can now. One story that has always struck a chord with me is that of the Alien franchise.

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While HR Giger has had a massive influence on my artwork, the franchise he contributed his visual style to has had an epic story that’s assisted in shaping the lense in which I see through. We as humans are facing some serious issues which need to be addressed yet society seems more concerned with the wasted chromosomes of the Kardashians.