Image by: @adra21
The future of social media is uncertain. Lately there have been indicators that it may be bleak in the short term. Companies like Facebook, Twitter, Google and YouTube have been moving toward the slippery slope of censoring individuals based on their political and religious affiliations. Engineers and CEOs have been on record admitting that they use tactics like shadowbanning which effectively blocks people from being able to see posts that the corporations thought police don’t want people to see without the person or group even knowing that others can’t see their posts. Despite these dangerous practices, I’m optimistic about the future of social media. The nice thing about company policies is they tend to produce the Streisand Effect. It’s quite possible that it may lead to a much-needed Internet Bill of Rights to protect individuals from corporations and governments. Because these monopolies have chosen this route, other platforms have been built based on the principals of free speech and are rising rapidly in popularity. This year is the first time Facebook is facing major decline in new users which is a good sign. It means people are determined to think for themselves instead of being forced to think a certain way by propaganda echo chambers.
I would recommend that anyone who wants to do business on social media start with having a blog. Having a social media presence had many benefits but one major downside. The content you share on them belongs to the social media company in a sense. You still own the copyright to all your content but one thing to take into consideration is that nothing lasts forever. When a social media platform is discontinued you lose the content that you posted to that site. A blog is pretty much your own site and is much less likely to be discontinued in the way social media companies rise and fall with popularity. The best thing about a WordPress blog is that you can share your blog posts with several different social media platforms at once. It’s an excellent way to reach several different audiences.
This class has helped me hone my business plan. At first, I wasn’t sure what my business would be about. I knew I wanted to make and sell art. I also knew that I wanted to help others.
Through the modules of this class my path forward has been revealed to me. It’s helped me realize that I need a clear vision before I can market it. I’ve been torn in several directions from the beginning. One major aspect is that I want to be able to market my own artwork. I’ve found that having my work placed on several platforms as well as a blog and my website is a good start to that process.
Something very near and dear to my heart is the ability to help others through artwork. My social media marketing class has helped me find a way to make that happen. After creating a piece of art with the ashes of my father, I realized that this is probably something others might want. This has prompted me to offer this type of service to others who have loved ones that have crossed over. Now I can move forward, to create with purpose and give those in tragedy hope for the ones they love and lost.
Deviant Art is a place for artists of all stripes. It allows them to show their work while networking with other artists and art lovers alike. You can create galleries where others can comment, share, favorite and find similar work. This is where all the best artists are. You’re able to categorize your artwork based on medium to make it easier to find for those who are looking for something specific such as paintings, digital art, sculpture etc.
Flickr is a platform primarily for photographers to share their images with the world. While this is an awesome app to share your photography projects, it’s also able to handle video which is great when it comes to recording and sharing your process. It’s useful as a backup for your images so that you don’t lose anything or if you don’t have enough storage on your device for all your images. One great feature is that you can set photos to public or private, so it serves as a backup storage while allowing you to share selective work with others. It helps you categorize your work which can be useful if you have a large library of photography. You’re able to join groups and share your material within those groups.
Behance is where graphic professionals display their portfolios for companies to view. Companies post jobs on this platform and can search for the best fit for the job based on their portfolios. This is a great place for graphic artists to search for employers that are a good fit for the services they offer. One feature I really love about this app is that it allows users to share what programs were used to create their artwork. I enjoy how easy it is to customize the page that you display your projects on. They give you controls that most platforms ignore which offers some agency to the way your art is curated.
Gab is the new Twitter. Now that Twitter has been caught with its pants down on a clear witch hunt to ban individuals who express opinions that don’t align with their dogmatic narrative (thanks to Project Veritas), people are being banned and are fleeing in droves to places where they won’t be banned, shadow banned or censored. Gab is the next evolutionary step toward a platform with integrity. It has all the features users love about Twitter, without the libtarded nonsense that most users find repugnant and totalitarian. Best of all, they don’t sell your information to advertisers. You are not a product on this platform, you’re a willing participant.
Minds is also under attack for its support for free speech. It’s a lot like a combination of Facebook, Twitter and YouTube all in one however there’s no algorithm to manipulate what you see. There’s also no filter to prevent you from seeing certain content. This is a great platform that will not censor its users because of the views they express or the content they create. What’s great about Minds is that they don’t force their users to comply with their ideology unlike Facebook which removes posts they don’t agree with by labeling them as spammers or twitter which blocks users from seeing certain content that doesn’t fit the narrative of their particular worldview.
Stories enrich our lives. They teach us, inspire us, entertain us and connect us to one another. The notion of storytelling is what reflects on the past, records the present and projects the future. We can’t escape our nature and affinity for telling stories. It’s how we know who we are and what we strive to become. This method is documented thoroughly in the formula known as “The Hero’s Journey.” At its core, there is a problem, reaction and ultimately a solution. The story connects us all through the ages. It’s essentially the origin of the notion of good vs evil, hero vs villain… Duality to put it simply.
Technology has made it possible for everyone to tell their stories. Stories of epic heroism have been shared with the world via internet connection as have stories of frightening horror and stupidity. As opposed to past ages, so long as we can assume, humanity has never had the capability to share stories as widely as it can now. One story that has always struck a chord with me is that of the Alien franchise.
While HR Giger has had a massive influence on my artwork, the franchise he contributed his visual style to has had an epic story that’s assisted in shaping the lense in which I see through. We as humans are facing some serious issues which need to be addressed yet society seems more concerned with the wasted chromosomes of the Kardashians.
I like to learn from people who are familiar with the seemingly abstract world of the Arts, especially the ones who are savvy in the business department. Art is a tricky career to navigate because it truly is what you make of it. Most artists aren’t as savvy in the art of business as they are fine art. Some artists are great at hustling their wares on the street corners of the Pike Place Market, while others find their monetization in prestigious galleries and private collections of the rich and famous. Finding your place in the art world is so difficult for many “starving artists” because the field is so diverse, and they simply know how to make their work but lack the knowledge of how to market it. I’ve found this to be the case with many products to be honest, but none as much as art.
One year for Christmas I received a painting from my mom who got it from a street artist in Mexico for $20. It really made this point clear to me because it was so amazing and so beautiful it had to be worth more as it was an original. That wasn’t the case because the artist defined his price and what his work/time was worth by the way he marketed himself. Handing out fine art to buy dinner on a street corner seems very sad in many cases but it’s why I was always so reserved about letting my work go for any price. It’s a valuable part of me and I want it to sell for more than the price of a dinner at a fast food restaurant. This is why I follow people like Carolyn Edlund AKA ArtsyShark, Alyson B Stanfield AKA ArtBizCoach, and College Art Association or CAA.
I’ll also mention that marketing is not the only thing that adds value to art. One major factor in the value of a piece is by its contribution to the marketplace of ideas. There’s definitely more to art than beauty. One great example of this is that of José Guadalupe Posada. According to Wikipedia “José Guadalupe Posada was a Mexican political printmaker and engraver whose work has influenced many Latin American artists and cartoonists because of its satirical acuteness and social engagement.” A late family friend was kind enough to gift this amazing original to me about a decade ago. Another close friend was so inspired by it that he had it converted into a tattoo. Art truly is transcendent.
As an artist I put a lot of time, sweat, tears, blood and bone (literally) into my work. Nothing makes me feel more complete then the process of breathing life into a new creation. I don’t make the same piece twice and they all have their own personalities while reflecting a part of mine. Each with its own name, color palette, idea behind its conception and purpose for existing, they all comprise a larger body of work and a compete picture of the power of 3 (Mind, Body and Spirit)
Find more of my work and connect with me at the following locations:
My Website (Under Construction)