Brand, Fine Art, Social Media Marketing, STE(A)M, Transmedia

Community Engagement & Marketing Art

I like to learn from people who are familiar with the seemingly abstract world of the Arts, especially the ones who are savvy in the business department. Art is a tricky career to navigate because it truly is what you make of it. Most artists aren’t as savvy in the art of business as they are fine art. Some artists are great at hustling their wares on the street corners of the Pike Place Market, while others find their monetization in prestigious galleries and private collections of the rich and famous. Finding your place in the art world is so difficult for many “starving artists” because the field is so diverse, and they simply know how to make their work but lack the knowledge of how to market it. I’ve found this to be the case with many products to be honest, but none as much as art.

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One year for Christmas I received a painting from my mom who got it from a street artist in Mexico for $20. It really made this point clear to me because it was so amazing and so beautiful it had to be worth more as it was an original. That wasn’t the case because the artist defined his price and what his work/time was worth by the way he marketed himself. Handing out fine art to buy dinner on a street corner seems very sad in many cases but it’s why I was always so reserved about letting my work go for any price. It’s a valuable part of me and I want it to sell for more than the price of a dinner at a fast food restaurant. This is why I follow people like Carolyn Edlund AKA ArtsySharkAlyson B Stanfield AKA ArtBizCoach, and College Art Association or CAA.

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I’ll also mention that marketing is not the only thing that adds value to art. One major factor in the value of a piece is by its contribution to the marketplace of ideas. There’s definitely more to art than beauty. One great example of this is that of José Guadalupe Posada. According to Wikipedia “José Guadalupe Posada was a Mexican political printmaker and engraver whose work has influenced many Latin American artists and cartoonists because of its satirical acuteness and social engagement.” A late family friend was kind enough to gift this amazing original to me about a decade ago. Another close friend was so inspired by it that he had it converted into a tattoo. Art truly is transcendent.

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3D, Brand, Ceramics, Fine Art, Graphic Art, Photography, Sculpture, Social Media Marketing, STE(A)M, Transmedia

Sharing My Artwork

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As an artist I put a lot of time, sweat, tears, blood and bone (literally) into my work. Nothing makes me feel more complete then the process of breathing life into a new creation. I don’t make the same piece twice and they all have their own personalities while reflecting a part of mine. Each with its own name, color palette, idea behind its conception and purpose for existing, they all comprise a larger body of work and a compete picture of the power of 3 (Mind, Body and Spirit)

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Find more of my work and connect with me at the following locations:

Twitter

Gab

Behance

Pinterest

My Website (Under Construction)

 

Brand, Ceramics, Fine Art, Gallery, Paintings, Sculpture, Social Media Marketing, The Hero's Journey, Transmedia

Return on Investment (ROI)

I think of my art as a piece of my soul. How much would you sell your soul for? Personally, I would never sell mine. I hate the notion of attaching dollar signs to my artwork because it truly is priceless. How do you price the remains of a human?

I suppose you could place medical value such as a liver replacement for a transplant patient. That could be tens of thousands of dollars depending on the procedure. However, I’m not selling organs. I’m selling memorials to people who have lost loved ones.

The average cost of a funeral is astronomical. A block of stone as a memorial alone could total $10,000-$50,000 + easily. The way I see return on investment is quite different than dollar signs. I seek the solace of loved ones who have lost someone close to them. I want them to find peace in my creation. They need to know that the one they love still exists and is part of “The All.” I want them to be able to look at the painting or sculpture I create for them and be comforted by the knowledge that their father or mother or sister or brother or daughter or son or husband or wife still exists on another plane and is still with them forever and always. I define success as the ability to comfort people in the most difficult challenge we must all eventually face, death.

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3D, Brand, Digital Citizenship, Fine Art, Graphic Art, Mass Media, Photography, Sculpture, Social Media Marketing, STE(A)M, The Hero's Journey, Transmedia, Video

Online Communities of Artists

The most informative content that I adapt to my process almost always comes from the inspirational people I follow online. There are thousands of great artists sharing their work online and many are putting content out there that is designed to help other artists grow as business professionals. There are some great people I follow on various social media platforms as well as their blogs, YouTube channels, websites and even virtual worlds. Some of them include people like Carolyn Edlund AKA ArtsyShark, Alyson B Stanfield AKA ArtBizCoach, and College Art Association or CAA. These people have amazing content that I learn so much from.

Some of the communities I engage with online include professionals that work for tech companies like Adobe, Autodesk, Unreal and Unity. They have YouTube channels where they share tips/tricks, how to tutorials, information about new features and most importantly live project and portfolio reviews. The folks over at Adobe were even kind enough to review one of my designs via live video feed. They checked out a ferrofluid style page set up I had created as an online store using Adobe XD which I was beta testing at the time. It was great to get their valuable feedback and I look forward to each live feed I manage to come across because it gives me an opening to have my work seen by everyone watching their videos.

For the time being, I’m working as a solo artist, so my cohorts and business partners have yet to be developed. From time to time I do bounce ideas for art projects off my fiancé and friends and their honesty gives me an idea about which projects are worth pursuing. Currently I have a project in the works which will be helping a fellow classmate and well-known blogger (Scott Stokes from Northwest Chefs) curate artwork for a virtual coffee shop he is creating in Second Life called BLACK SHEEP. The place looks great and will be an amazing social hub for people from all walks of life. I’m looking forward to contributing to this project and providing great conversation pieces while people enjoy some digital caffeine and ambiance.

Black Sheep Cafe

3D, Brand, Digital Citizenship, Fine Art, Graphic Art, Photography, Social Media Marketing, STE(A)M, Transmedia, Video

Call to Action (CTA)

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